The ratings results are just about final for the broadcast season spanning September 2017 to May 2018, and NBC has posted the largest winning margin in the key demo of adults 18-49 for any network in People Meter history.
The season victory is NBC’s fourth in five years, with its winning margin this time around pumped up by the network’s coverage of both the Winter Olympics and the Super Bowl. NBC averaged a 2.2 rating in the demo, based on “most current”/DVR-inclusive data, with Fox, CBS and ABC tied for second with 1.5 averages.
NBC’s number is an improvement on one-tenth from a year ago, while Fox is down four-tenths, CBS is down three-tenths and ABC is down one-tenth. The CW is fifth with a 0.6 demo average, down one-tenth.
With three nights left to be counted in the traditional broadcast season, NBC went ahead and declared victory in a press release today, noting that it not only clinched the No.1 spot overall in the 18-49 demo, but also wins the season in all programs, entertainment programs only and scripted programs only, while tying for first in alternative programs only.
In total viewers, NBC noted that it’s poised to win the September-to-September results and will deliver its “most competitive” September-to-May since the 2001-2002 season.
NBC reported that it won the season in every key demographic — adults, men and women 18-34, 18-49 and 25-54, marking the first time in 10 years that one network has swept all of those categories.
CBS claimed a narrow victory for the season in total viewers, averaging 9.0 million to 8.9 million for NBC, followed by ABC with 6.1 million, Fox with 4.9 million and the CW with 1.7 million.
Please click here for more number crunching from NBC in today’s announcement.