Streaming usage is rising, which is hardly a surprise, but what is surprising in the latest report is that the hottest segment may be local news.
“There was a time in the not-too-distant past when most people would save local news viewing for their living rooms,” MediaPost’s DigitalNewsDaily reports. “Now, 51% of video streamers report watching local news, according to new research from Nielsen.
“In addition, 51% report using an app on a mobile device to access local news, while in the past month alone, 43% report using an app to access local or Web radio.”
The report notes that the percentage of U.S. homes with streaming devices in Local People Meter markets rose from 57.3% in 2016 to 63.5% in 2017. In Set Meter markets the number rose from 51.6% to 58.3%, and in other markets it went up from 45.0% to 49.8%.
Overall, more than 65 million homes in the U.S. — about 59% of the total — owned a device capable of streaming content to their television, as of last November, the story reports.