AMC Theatres unveiled a new movie ticket program that enables subscribers to see up to three movies a week for a monthly fee of $19.95, the AP reports. The program appears to be a response to MoviePass.
“Unlike MoviePass, subscribers will be allowed to see all three movies on the same day, and can watch the same movie repeatedly. Movies won’t carry over if a subscriber sees fewer than three films in a week,” the report notes.
The subscription price is double the $9.95 monthly fee for MoviePass, but AMC’s plan includes access to premium format screenings such as IMAX and 3-D. The new AMC Stubs A-List membership plan also includes discounts on concessions.
“AMC Theatres chief executive Adam Aron pointedly said in a statement that AMC’s program is at a ‘sustainable price,'” the AP notes. “Since MoviePass slashed its monthly fee, questions have mounted over the long-term viability of its economic model.”
The report notes that AMC is the world’s largest movie theater chain.