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MediaPost

Roku Unveils Ad Platform for Buyers, Sellers

Jun 27, 2018  •  Post A Comment

“Roku is seeking to expand the targeted advertising business on its platform in a significant way, launching what it is calling the Audience Marketplace,” MediaPost reports. “The Marketplace will combine Roku’s own proprietary audience data and technology with trusted third-party data to allow publishers to sell to targeted audiences on the Roku platform.”

The report notes that the Marketplace will support both programmatic and direct-selling methods.

“Essentially, Roku is opening up to publishers the first-party datasets it has used to sell addressable ads, and tying those datasets to third-party or other proprietary data,” MediaPost reports. “Roku is partnering with the supply-side video ad platform SpotX to integrate its data, and to ensure user privacy is protected.”

The report adds: “Roku believes its size (around 21 million households) and its focus on premium video will allow its ad marketplace to add value to the overall OTT video market.”

One Comment

  1. “Roku is partnering with the supply-side video ad platform SpotX to integrate its data, and to ensure user privacy is protected.”……..ha ha ha ha ha Ha ha… whew…ha ha ha ha ha !!

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