Upfront Ad Sales Heat Up, With One Network Seeking Big CPM Hikes

Jun 6, 2018  •  Post A Comment

NBC, ABC and Fox have begun selling upfront ad commitments, following the lead of CBS, which got rolling late last week, Variety reports. The publication talked with six executives who are familiar with how upfront sales are going.

“When it comes to prime-time ad slots, these executives suggest, NBCUniversal has been seeking some of the industry’s highest increases in the cost of reaching 1,000 viewers, a measure known as a CPM that is central to this yearly sales market,” Variety reports. “NBC is pressing for CPM hikes of between 12% to 13%, and maybe even more, these executives said.”

Some advertisers are said to be resisting the increases.

ABC, which reportedly sought CPM hikes of 8.5% to 10% last year, is seeking increases of 10% to 11% this year, Variety reports.

“Fox for its part has put its main focus on selling advertising in its sports properties,” the report adds. “The 21st Century Fox-owned network recently signed a five-year deal to broadcast the entire annual slate of ‘Thursday Night Football’ games.”

The networks themselves weren’t commenting on how sales are going.

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