“AMC Networks is moving more deeply into addressable TV advertising on internet-connected TV devices,” reports Wayne Friedman on MediaPost. “In a deal with Sorenson Media and its targeted advertising unit Sorenson Addressable, AMC Networks will use the platform on its live, linear TV programming across national networks, including AMC, WE tv, SundanceTV, IFC. BBC America will come online at a later date.”
The report notes that Sorenson Media partners with smart TV manufacturers such as Samsung, and uses “anonymized” data to deliver real-time targeted ads to TV screens regardless of cable, satellite or telco TV provider.
“The companies say TV commercials are replaced in real-time with content relevant to TV household demographics and interests,” the report notes, adding: “The platform will work with AMC Network’s Agility sales group.”