In a deal that MediaPost calls “arguably the most significant rights deal in eSports history,” Disney has signed a multiyear pact with video game publisher Blizzard Entertainment to bring the Overwatch League to Disney’s channels, including ESPN, Disney XD and the ABC network.
Financial terms of the deal were not disclosed.
“Overwatch League playoff matches will air live on Disney XD and on ESPN, with the grand finale marking the first time that eSports will air in prime time on ESPN,” MediaPost reports. “Matches will also be available to stream through the ESPN app and DisneyNOW.”
A highlight show is set to air July 29 on ABC, featuring top moments from the season and playoffs.
“ESPN has shown eSports before, but the Overwatch League deal marks the most significant time commitment yet,” MediaPost notes.
Globally there is no other sport besides Soccer that has the number of participants that gaming does. If Disney can translate it to television it will be huge and provide Disney a broad audience beyond its film and television programming.