Conde Nast just rolled out the first of the magazine-based over-the-top streaming TV channels it has been promising, with the debut of Wired. MediaPost reports that the science and tech channel arrived July 1 on Apple TV, Amazon Fire TV and Android TV, and is due on Roku in the next week.

“Audi, HP, Quicken Loans and Verizon are the first sponsors of the new Wired video channel, which will be free to watch. They will run ads on the channel until the fall,” MediaPost reports. “Wired’s OTT channel will stream popular videos and shows from its site and YouTube channel, including shows like ‘Autocomplete Interviews’ and ‘Technique Critique.'”

“Wired will also roll out programming made for its streaming channel, as well as license movies and TV shows,” the report adds.

Channels for Bon Appetit and GQ are due in 2019.