New research by eMarketer finds that almost 765 million people — 10.2% of the global population — will use a subscription over-the-top (OTT) video service at least once per month this year, MediaPost reports.
Subscriptions to OTT services will rise 24% this year globally, the media research company finds.
“Helping this trend, consumers will continue to drop traditional pay TV packages, notes the researcher. Some 13% of U.S. homes are estimated to be ‘cord-cutters’ this year,” MediaPost reports. “But this will be less so globally. In Europe and Asia-Pacific, cable services are more affordable.”
The research finds that Netflix continues to dominate OTT worldwide with a 44% share among subscription OTT video service users globally.