Ad Age

WPP-Martin Sorrell Tussle Over Production Company Gets Ugly

Jul 5, 2018  •  Post A Comment

“A battle between WPP and Sir Martin Sorrell’s new vehicle, S4, to acquire Dutch digital production company MediaMonks is turning ugly, with WPP threatening to withdraw share awards from Sorrell’s exit payoff if he goes ahead with the purchase,” Ad Age reports.

“According to Sky News, WPP has written to Sorrell via its lawyers, Slaughter & May, alleging that he is ‘likely to be in breach of his confidentiality obligations’ and would forfeit outstanding share awards if he went ahead with the bid,” the report adds.

Ad Age notes: “Both WPP and Sorrell’s S4 are bidding for MediaMonks, which is based in Amsterdam and has 11 offices globally, including in Shanghai, Los Angeles, London and Sao Paulo. Its most recent office opened in Mexico earlier this year. The company specializes in high-tech digital production, including virtual reality, with recent projects including developing beer bottle-shaped smart speakers for Brazilian beer Skol, customized dresses created using digital fashion data for H&M and a virtual reality experience in Oslo for Audi that won an award at the recent Webbys.”

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