The CW’s move into original programming in Sunday prime time is about to unfold, and the broadcast network may not stop there. The Hollywood Reporter’s Live Feed reports that CW President Mark Pedowitz, appearing today at the Television Critics Association summer press tour, told reporters that if Sunday works out, Saturday may be next.
“The younger-skewing broadcast network, a joint venture between Warner Bros. TV and CBS Television Studios, heads into the 2018-19 broadcast season with 17 scripted originals — more than at any point in its history — as it opens up a new night of programming on Sundays starting in October,” THR notes.
Said Pedowitz: “We have to see how Sunday works. If it does work out and there is support, I’m sure it’s a conversation with our board. I know both parent Warner Bros. and CBS are very happy with The CW’s business model. They allowed us to grow into a sixth night and hopefully a seventh. They’re happy with how we’re growing and I expect with the new ownership that that will continue.”
AT&T recently closed its acquisition of Warner Bros. Entertainment parent Time Warner, rebranding it as WarnerMedia.