The night of the week that gives marketers the best return on their TV advertising dollars is Wednesday, according to new research cited by MediaPost.
“Looking at a number of factors — TV advertising pricing, consumer attention and quality of programming — C3 Metrics, a media attribution analytics company, says the middle of the work week is the best night for the highest return on a TV advertising investment,” the story reports. “On Wednesdays, advertisers got back 1.541 in revenue for every TV dollar they spent. Thursday came in at a close second with 1.51. Sundays are where advertisers get the least amount back, at 0.64 in revenue for every TV dollar spent.”
The report notes that Monday came in at 1.157, followed by Tuesday at 1.066, with Friday pulling in 0.945 and Saturday 0.985.
The report notes that TV ad inventory tends to be priced a little lower on Wednesdays than on other days of the week.
Data was gathered for the first half of this year from marketers in banking, retail, ecommerce, financial services, insurance and subscription services.