Almost all broadcast and cable networks are down in viewers this summer, with the only three to post gains in July being Fox, MTV and Comedy Central, MediaPost reports, citing data from MoffettNathanson Research.
“Prime-time TV was down 12% during the month to a Nielsen C3 18-49 viewership of 16 million — with broadcast losing 10% and cable networks down 13%,” MediaPost reports. “June’s total TV prime-time ratings were down 9% and May lost 5%.”
Nielsen C3 includes three days of time-shifted viewing.
“Total day viewership posted slightly worse results, falling 13% to an average 10 million total C3 18-49 viewers — with broadcast losing 8% and cable off 15%,” MediaPost reports, adding: “Fox benefited from the World Cup in July — posting a 5% gain to average 836,000 18-49 C3 viewers in prime time. ABC was down 6% to 838,000, while CBS went 15% south to 744,000 and NBC lost 17% to 997,000.”
Please click on the link above to MediaPost for more of the numbers.