Logo

MediaPost, NBC

With the Broadcast Nets Pushing Their New Fall Shows, Which Network Is the Most ‘Promo-Happy’?

Aug 14, 2018  •  Post A Comment

If you’ve been watching broadcast TV, you’ve probably already noticed that the push is on to drum up interest in the new fall shows. MediaPost reports that CBS, which has six new fall series lined up — more than any other network — has been especially busy running on-air promos.

The MediaPost report published earlier today suggests CBS has been particularly keen to make sure viewers know about its upcoming reboot of “Magnum P.I.,” which has had 288 spot airings on the network since May 15, accounting for 533.1 million total impressions, according to iSpot.tv.

“That is the highest number of impressions for any new show so far,” MediaPost reports. “CBS’s ‘FBI’ has seen 234 airings and 449.8 million impressions, and ‘The Neighborhood’ has had 215 airings and 420.6 million impressions.”

Over at ABC, the two front-runners appear to be “The Rookie,” with 204 airings and 452.7 million impressions, and “A Million Little Things,” 275 airings and 444.7 million.

NBC’s focus, meanwhile, seems to be largely on “Manifest,” with 222 airings and 448.9 million impressions. We encourage readers to click on the link above to MediaPost to see the rest of the numbers.

2 Comments

  1. too much has a negative impact as well. I was going to weatch The Rookie, but I have had that trailer shoved down my throat sooo many times it has turned me off to the show

  2. In order to maximize a program one needs a reach of 85% and a frequency of a 7. But Scott is correct. Once you see a spot 17 times it becomes a negative.

    Cliff Abromats
    GC Media

Leave a Reply to Cliff Abromats Cancel Reply

Email (will not be published)