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Gwyneth Paltrow’s Company Agrees to Pay Civil Penalties

Sep 6, 2018  •  Post A Comment

A lifestyle brand and retail company owned by Oscar-winning actress Gwyneth Paltrow has agreed to pay $145,000 in civil penalties after a task-force investigation found some of the company’s health claims were unfounded, the AP reports.

The penalties against the company, goop, concern “products including egg-shaped stones that are meant to be inserted into the vagina to improve health,” the AP reports. The settlement was announced jointly this week by prosecutors in eight California counties.

“The settlement involves advertisements saying goop’s Jade Egg and Rose Quartz Egg could balance hormones, regulate menstrual cycles and improve bladder control,” the story reports. “In addition to the penalty, the company will provide refunds to customers who ask.”

The report adds: “A goop statement says the settlement acknowledges no liability on the company’s part and addresses only advertising, not the products themselves. The statement says there is honest disagreement between the sides, but goop wanted to settle the matter quickly and amicably.”

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