Nielsen has expanded its Total Audience, which will now be available in all 210 local markets, MediaPost reports.
“That includes its Digital Ad Ratings, Total Ad Ratings and Digital Content Ratings, measuring reach, frequency and gross rating points for ads and content across digital and TV,” the story reports. “Earlier this year, Nielsen added linear TV measurement from virtual multichannel video distributors (vMVPDs) into local TV ratings.”
MediaPost notes that Nielsen Total Ad Ratings measure total and incremental reach for all devices, platforms, distribution and ad campaigns.
“Total Ad Ratings, which will include OTT impressions in 2019, uses Nielsen Digital Ad Ratings and Nielsen TV Ratings data [to] obtain persons-level audiences,” the story reports. “Now that it is available to local markets, Total Ad Ratings can reveal results from additional audiences of digital media.”