The 70th Primetime Emmy Awards, which were broadcast Monday night by NBC, set a record for the least-watched Emmys ever, Variety reports.
“In the time zone adjusted fast national numbers, this year’s telecast drew a 2.4 rating in adults 18-49 and 10.2 million viewers on NBC,” the story reports. “That is down only a scant few percentage points in the demo from the 2.5 rating the Emmys drew last year on CBS, but down 11% from the previous viewership low of 11.4 million viewers the Emmys drew in 2017 and 2016. For context, an episode of ‘America’s Got Talent’ on NBC last Wednesday drew the same viewership as this year’s Emmys.”
Variety notes that in metered market households, last night’s ceremony delivered a 7.4 rating, off about 10% from an 8.2 last year and another new low for the Emmys.
“This marks the latest instance of a major award show taking a hit in the ratings,” Variety adds. “This year’s Oscars telecast was down 24% in the key demo and 19% in total viewers compared to last year, while the Grammy Awards were down 23% in total the demo and 24% in total viewers.”