Jennifer Salke, the head of Amazon Studios, revealed over the weekend that the company’s “sweet spot” is “addictive, can’t-miss global television shows,” The Hollywood Reporter’s Live Feed reports.
Salke made the comment as part of a lunchtime keynote speech Saturday at USC where she also discussed “Amazon’s $4.5 billion budget, streaming ‘mega-mega deals’ and the fate of network television,” THR reports. The event was part of the USC Gould and Beverly Hills Bar Association’s 2018 Institute of Entertainment Law and Business at USC’s Gould campus.
“For us, our sweet spot is this addictive, can’t-miss, global television shows,” Salke is quoted saying. “That lives at the center of what we do. That’s going to be the most effective and getting people to come to Prime and stay with Prime. … And then if something comes in and you feel that it’s best suited as a movie or miniseries, you can come [make] that too. It’s harder and more financially challenging to take the big swings than on TV shows, because the financial upside is so clear.”
We encourage readers to click on the link above to THR to read more of Salke’s comments.