The company that’s being spun off from 21st Century Fox, which has been informally called the “New Fox” during the transition, will officially be known simply as “Fox.” The concise name was announced along with a number of appointments of top officers in a string of promotions.
The company effectively will consist of what’s left of 21st Century Fox after the bulk of its entertainment assets are acquired by The Walt Disney Co. The new company includes the Fox Broadcasting Network, Fox News, Fox Sports and the Fox Business Network.
Lachlan Murdoch will serve as the chairman and CEO of Fox, according to The Hollywood Reporter.
Eric Shanks will be elevated to CEO of Fox Sports from his current role as president, chief operating officer and executive producer, Fox Sports. Mike Biard steps up to be president of operations and distribution for Fox, from president, distribution for Fox Networks Group.
Paul Cheesbrough has been promoted to chief technology officer and head of direct to consumer platforms for Fox, from his current post as chief technology officer for 21st Century Fox, THR reports. Steve Tomsic, currently executive VP of finance and deputy CFO of 21st Century Fox, receives a promotion to CFO of Fox.
MediaPost reports that Fox News Channel senior advertising executive Marianne Gambelli will be heading up all Fox TV advertising operations as part of the restructuring. After serving as president of ad sales for Fox News Channel and Fox Business Network, Gambelli will be president of ad sales for Fox.
As we reported earlier this week, Gary Newman appears to be on track to head Fox Broadcasting.
All appointments will be effective upon the close of 21st Century Fox’s Disney transaction and the creation of Fox.