Barry Frey, president and CEO of DPAA (Digital Place-based Advertising Association), says the group’s upcoming Video Everywhere Summit addresses “basically the societal and media technology changes on how everybody consumes media today. It’s labeled the Video Everywhere Summit because now we have become an omnichannel environment with media and advertising all places and on all screens in the consumer’s daily journey.”
Frey discussed the summit and its surrounding landscape in a roundtable discussion published by MediaPost that also features coments from two of the summit’s marquee speakers: journalist and “Frenemies” author Ken Auletta, and Deloitte Digital CMO Alicia Hatch.
“As a society, we’re spending more time out and about than ever,” Frey adds. “With that societal change, it’s not just that in-the-home media is becoming fragmented and going down, but now 80% of the Western world’s population is located in urban centers. We’re spending 70% of our time outside the home — and it’s really shifted consumption.”
MediaPost describes the roundtable as “a free-wheeling conversation traversing technology, data, content, brand experiences and an increasingly intolerant and annoyed consumer population,” adding that “the speakers make the case why digital out-of-home will help get people to turn their heads to — not away from — brands.”
We encourage readers to click on the link above to MediaPost to read the full discussion.