HBO revealed today that the final season of its series “Game of Thrones” will premiere in April 2019. In anticipation of the six-episode eighth season, the pay-cable channel launched #ForTheThrone, a multi-phased, global marketing campaign that will unfold over the months leading up to the final season.
“The ‘Game of Thrones’ franchise has become a worldwide cultural phenomenon, with a massive global army of die-hard fans who go to great lengths to honor the show,” HBO said in today’s announcement. “At its onset, the #ForTheThrone campaign will showcase the extremes the show’s characters have gone through in their quest for the Iron Throne, while encouraging fans to re-watch the series and potential new viewers to watch the series for the first time before the final season begins.”
The campaign launches today on HBO’s social platforms with a #ForTheThrone retrospective video, featuring the most iconic scenes from the series thus far.
“The video release will be followed by complementary character posters shared on ‘Game of Thrones’ social media profiles, that highlight what major characters have done #ForTheThrone,” HBO added. “Twitter has also designed a custom emoji to celebrate the final season. Fans can Tweet with #GameofThrones, #GoTS8, #GoT, #ForTheThrone, or #PorElTrono to unlock the emoji.”
The series will also have an “event-level outdoor marketing presence” in New York and Los Angeles, and will take over Grand Central Station beginning Nov. 27 with more than 150 variations of the #ForTheThrone creative and a limited edition run of 250,000 metrocards.