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MediaPost

How Much Is the Average U.S. Household Spending on Media Each Month?

Nov 28, 2018  •  Post A Comment

The amount of money being spent on media per household has been rising, and now adds up to about $285 a month, MediaPost reports, citing a Research Intelligencer analysis of new data from media industry economists PQ Media.

“The analysis is based on estimates from the just-released 2018 edition of PQ’s annual consumer media-spending report, which shows that consumer spending on media content and technology continues to outpace the ad industry’s contribution,” MediaPost reports. “In the U.S., consumer spending now accounts for about 55% of the cost of media versus ad spending’s 45% — the highest disparity since PQ Media began tracking the trend.”

The report adds: “Much of the shift is attributed to consumers spending more on both premium content and media technology, but on a longer-term basis, PQ does see a gap between advertising and consumer spending ‘decelerating’ as direct consumer outlays begin hitting the wall.”

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