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Variety

How NBCUniversal Will Try to Squeeze More Money Out of Reruns

Nov 27, 2018  •  Post A Comment

NBCUniversal has a plan in the works that aims to get viewers to look at reruns — and more specifically the commercials that run in them — in a new way, Variety reports.

“NBCU plans in early 2019 to unveil a new offering that places commercials in reruns, movies and syndicated programs containing segments that align with the mission or topic of the ads,” Variety reports. “Is an advertiser looking for wedding scenes? NBCUniversal will be able to tap into a digital compendium of information about coming broadcasts that can identify marriage scenarios with positive sentiments (and shun those that might be less desirable, such as a wedding in which tragedy occurs) — and give advertisers a chance to place their commercial next to the program segment which contains it.”

The report quotes Josh Feldman, executive vice president of integrated marketing and advertising creative for NBCUniversal, saying: “It’s steroids for your creative.”

“He acknowledges ‘a certain perception about repeat programming,’ but says executives feel ‘those audiences are just as valuable’ as others who watch TV,” Variety adds. “NBCU is testing the concept in the fourth quarter with three to five advertisers which he declined to name.”

We encourage readers to click on the link above to Variety to read the full report.

One Comment

  1. This is an attempt to grab as much cash as possible without any concern for the network’s viewing audience. Guess who won’t be tuning in to NBC during this time frame? #Greed on steroids

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