Nielsen has named a new CEO, picking a veteran Madison Avenue executive as the replacement for Mitch Barns. MediaPost reports that Barns, who announced earlier that he will retire at the end of the year, will be succeeded by David Kenny.
“Kenny, who most recently was senior vice president of IBM’s Cognitive Solutions unit, previously was CEO and chairman of The Weather Channel, which was acquired by IBM. Prior to that, he was president of Akamai Technologies after a 13-year stint on Madison Avenue,” MediaPost reports.
“Kenny is best known as the CEO of digital native agency Digitas, which was acquired by Publicis,” the report adds. “Nielsen’s board cited Kenny’s ‘multi-disciplinary background’ as a credential for his new role leading Nielsen.”