With his scandals apparently in the past and his comeback sort of on track, golf icon Tiger Woods is ready for prime time. The New York Post reports that Discovery entered into a multiyear, non-US partnership with Woods that places him “front and center” on its soon-to-launch GolfTV video streaming service.
“GolfTV, Discovery’s $2 billion partnership with the PGA Tour, announced on Tuesday that its collaboration with Woods would present the one-time world beater ‘as fans have never seen him before.'” The Post reports.
Discovery CEO David Zaslav is quoted saying: “There is no sports figure that rivals Tiger. We, together, will build a master class about golf that’s like no other.”
The Post adds: “The videos, which will feature the golfer playing in tournaments and doling out tips to Woods wannabes, were pitched as an extension of Discovery’s commitment to storytelling through ‘credible sources.’”
Zaslav added: “For the first time, Tiger will be the curator of his own story in his own voice.”
GolfTV is scheduled to be available starting in January in all international markets outside China and South Korea, but does not currently have domestic distribution.