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Variety

Report: CBS May Drop Nielsen

Dec 19, 2018  •  Post A Comment

“CBS is considering ending its longstanding contract with TV ratings provider Nielsen as it looks for new ways to measure audiences in the multiplatform universe,” Variety reports. “The nation’s most-watched TV network is prepared to drop Nielsen’s measurement services if the two sides can’t come to an agreement by the end of this month, according to a person familiar with the matter.”

According to Variety’s source, the CBS contract with Nielsen, said to be worth more than $100 million a year, is set to expire at the end of the year.

“CBS senior executives have informed CBS O&O stations and various other business units to prepare in case a deal with Nielsen cannot be reached, this person said,” Variety reports, noting that the source said the chance of a breakdown in talks is “not remote.”

“CBS is seeking ‘a competitive rate’ from Nielsen given that there are more measurement alternatives available for a marketplace that has moved well past the linear TV ratings that Nielsen has delivered for decades,” Variety adds.

The report notes that a rep for Nielsen suggested that CBS’s threat to drop the rating service amounts to posturing during difficult negotiations.

Variety quotes a spokesman for Nielsen saying: “We expect to arrive at a mutually beneficial agreement well in advance of Dec. 31.”

2 Comments

  1. \

    Congrats to CBS … I’ve been in the broadcast TV syndication industry since the late 80s … I truly see Nielsen as a major scam and monopoly … they gouge people out of fees and bully the little guy (TV producers) from getting key info from client stations who already pay for the service … I really hope a new tech pioneer comes along with a better solution for everyone –

    bettre and more

  2. Good. Maybe now they’ll bring CODE BLACK back, with or without Lowe.

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