Study Finds Female-Led Movies Are Outperforming Male Ones

Dec 12, 2018  •  Post A Comment

A new study analyzing four years’ worth of movies determined that films led by females have been consistently outperforming those in which males have top billing, the AP reports.

“The study analyzed the 350 top-grossing films worldwide released between January 2014 and December 2017. Researchers found that in films with small, medium and large budgets, all averaged better global grosses when a woman was listed as the lead star,” the AP reports.

The study was conducted by the Creative Artists Agency and the tech company shift7.

The study also reportedly found that movies that passed the “Bechdel test” did better.

“The Bechdel test, an invention of the cartoonist Alison Bechdel, rates whether a movie features two female characters having a conversation about something other than a man,” the AP notes.

The report adds: “Researchers found every $1 billion film at the box office — including films like ‘Star Wars: The Force Awakens,’ ‘Jurassic World’ and ‘Beauty and the Beast’ — passed the Bechdel test. Among films that cost more than $100 million to make, the ones that passed the Bechdel test grossed on average $618 million worldwide, while those that didn’t averaged $413 million.”

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