USA Today, Vulture, TVWeek

The Nation’s Biggest Cable Company, Comcast, Reveals Which Shows Its Viewers Watched Most This Year on VOD

Dec 28, 2018  •  Post A Comment

Comcast, which has more than 22 million subscribers and ranks as the largest cable company in the U.S., shed some light on the year’s most popular shows in the video-on-demand universe.

Comcast’s list of the most-watched shows on its Xfinity on Demand service, first shared earlier this month with USA Today and making the rounds of media outlets since then, has HBO’s “Game of Thrones” on top — even though the fantasy series did not air any new episodes in 2018.

USA Today quotes Brynn Lev, VP of editorial and programming at Comcast Cable, saying of “Thrones”: “The fact that that show is still ranked No. 1 across the board when it wasn’t even current is pretty incredible. It shows just  how large of a following that show has (and) how new people are still discovering it.”

Here’s Comcast’s list of its 20 most watched shows of the year on VOD:

  1. Game of Thrones (HBO)
  2. This Is Us (NBC)
  3. Power (Starz)
  4. 9-1-1 (Fox)
  5. The Good Doctor (ABC)
  6. Shameless (Showtime)
  7. Westworld (HBO)
  8. Jersey Shore Family Vacation (MTV)
  9. Outlander (Starz)
  10. Homeland (Showtime)
  11. The Sopranos (HBO)
  12. Law & Order: SVU (NBC)
  13. Billions (Showtime)
  14. The Voice (NBC)
  15. Married at First Sight (Lifetime)
  16. The Resident (Fox)
  17. America’s Got Talent (NBC)
  18. Grey’s Anatomy (ABC)
  19. Keeping Up with Kardashians (E!)
  20. Chicago PD (NBC)

Vulture points out: “Xfinity on Demand data obviously doesn’t carry the same weight as Nielsen’s broader audience sample, but it does offer some intriguing insights into the nonlinear viewing habits of the more than 22 million homes that get their video content via Comcast.”

The biggest takeaway, according to Vulture, may be the poor performance of comedies in 2018.

“Last year, ‘The Simpsons’ and ‘The Big Bang Theory’ finished in Xfinity on Demand’s top five, while five other sitcoms made the top 20,” Vulture notes. “This year? Not a single half-hour comedy cracked the company’s national year-end list. Instead, dramas dominated, with NBC’s ‘This Is Us’ once again ending the year at No. 2, followed by Starz’s ‘Power’ (up from No. 6 in 2017).”

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