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CBS Lets Nielsen Know What Its Beef Is

Jan 3, 2019  •  Post A Comment

CBS laid out its problems with the Nielsen rating service following the expiration of the companies’ agreement as of 12:01 a.m. on Tuesday, Jan. 1.

“The entire media industry is aware of the need for complete and accurate measurement across platforms. While Nielsen has made some strides in this area, progress has not been what we and many clients would like, and local TV measurement is particularly challenged,” CBS said in a statement released today.

“Despite this backdrop, Nielsen continues to use their market power to bundle disparate services and raise prices for services that don’t sufficiently address ongoing changes in the industry,” the CBS statement adds. “As a result, we are currently at a contractual impasse, although we continue to be open to negotiating a fair deal that makes strategic and financial sense for CBS. If we cannot come to an agreement with Nielsen, we will continue to employ the many viable alternatives available to us, including Comscore.”

As we reported Wednesday, a CBS move away from Nielsen has been rumored for some time.

In its own statement, Nielsen said: “We have an open negotiation with CBS and expect to arrive at a mutually beneficial agreement.”

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