CBS has rejected an attempt by a multi-state cannabis company to run an ad during the Super Bowl calling for the legalization of medical marijuana. Bloomberg reports that Acreage Holdings, which is backed by John Boehner, says the network turned down its request after seeing a rough outline for the proposed spot.
“While medical marijuana is now legal in more than 30 states, the federal prohibition on cannabis has restricted research and made it difficult for some potential patients to get their hands on a drug that proponents say helps treat seizures, pain and other ailments,” Bloomberg reports.
The report quotes Acreage President George Allen saying the commercial aimed to “create an advocacy campaign for constituents who are being lost in the dialogue.”
In a telephone interview, Allen is quoted saying: “It’s hard to compete with the amount of attention something gets when it airs during the Super Bowl.”
The Super Bowl, scheduled for Sunday, Feb. 3, will feature the Los Angeles Rams vs. the New England Patriots.