Hulu is tweaking the pricing structure on its subscription streaming services, jacking up the price of its Hulu With Live TV service while lowering the price of its ad-supported streaming package.
Variety reports that the official price of the ad-supported service is dropping by $2 a month, to $5.99, down from $7.99 a month. Meanwhile, starting next month, Hulu With Live TV will go up by $5, from $39.99 a month to $44.99 a month.
The report notes that the ad-free VOD plan will remain unchanged at $11.99 per month.
“Hulu’s new pricing will go into effect beginning Feb. 26 for new subscribers. For existing subscribers, the new prices will be reflected in their next billing cycle after Feb. 26,” Variety notes, adding: “The changes come after Netflix last week raised U.S. streaming prices for all customers, including an 18% hike on its most popular plan, the Standard two-stream HD tier, from $10.99 to $12.99 per month.”