According to the new Nielsen SVOD Content Ratings, Netflix’s “Bird Box,” the Susanne Bier directed apocalyptic survival tale starring Sandra Bullock and Trevante Rhodes, “attracted almost 26 million viewers in the U.S. during its first seven days,” reports The Hollywood Reporter.
“Nielsen said that of the Netflix originals it has analyzed,‘Bird Box’ was second only to ‘Stranger Things Season 2,’ falling short by less than one million viewers,” writes Gregg Kilday for THR.
Kilday adds, “More than half [of ‘Bird Box’s’] audience was female, by 57 percent to 43 percent, Nielsen said. It was also relatively young, with the highest concentration of viewers, 36 percent, between the ages of 18-34. And almost half the audience, 46 percent, was either African American or Hispanic, which Nielsen added was the highest concentration it has observed across the Netflix originals it has analyzed. About 22 percent of viewers were Hispanic, while 24 percent were African American.”
As previously reported, Netflix said that in its first week, worldwide, about 45 million of its account holders had watched at least 70% of the movie.