“Nielsen Holdings — the 95-year-old consumer research firm best known for its TV-ratings reports — has restarted a process to sell itself amid fresh interest from Blackstone Group, the private equity shop controlled by billionaire Stephen Schwarzman,” reports Josh Kosman in a scoop for The New York Post.
The story adds, “Blackstone is partnering in a bid with fellow buyout firm Hellman & Friedman that could value the company at around $10 billion, according to sources close to the talks.
“Nielsen’s banker JPMorgan has set a Friday deadline for first-round bids in the new auction process, sources said. Other prospective bidders include Bain Capital, TPG Capital and KKR, according to sources.”
The Post story notes: “Nielsen recently was in hard-knuckle negotiations with CBS, which had complained its TV-ratings tools were increasingly outdated and overpriced, and threatened to switch over to rival comScore. That dispute got resolved earlier this month.”
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