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NY Post

Report: Ratings Giant Nielsen Is on the Sales Block, Could Fetch up to $10 Billion

Jan 24, 2019  •  Post A Comment

“Nielsen Holdings — the 95-year-old consumer research firm best known for its TV-ratings reports — has restarted a process to sell itself amid fresh interest from Blackstone Group, the private equity shop controlled by billionaire Stephen Schwarzman,” reports Josh Kosman in a scoop for The New York Post.

The story adds, “Blackstone is partnering in a bid with fellow buyout firm Hellman & Friedman that could value the company at around $10 billion, according to sources close to the talks.

“Nielsen’s banker JPMorgan has set a Friday deadline for first-round bids in the new auction process, sources said. Other prospective bidders include Bain Capital, TPG Capital and KKR, according to sources.”

The Post story notes: “Nielsen recently was in hard-knuckle negotiations with CBS, which had complained its TV-ratings tools were increasingly outdated and overpriced, and threatened to switch over to rival comScore. That dispute got resolved earlier this month.”

To read more details about this story, please click here, which will take you to the Post article.

 

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