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THR, TVWeek

Former Ratings Juggernaut Sinks to All-Time Low

Feb 20, 2019  •  Post A Comment

A TV series that used to chalk up impressive viewer numbers on a regular basis just notched its all-time low in the ratings. The Hollywood Reporter’s Live Feed reports that AMC’s “The Walking Dead” “got dunked on” when it aired opposite the NBA All-Star Game on Sunday.

The AMC drama series “recorded its smallest total audience and adults 18-49 rating in its nine-season history,” THR reports. “The episode averaged just 4.54 million viewers and a 1.7 rating in the 18-49 demographic, off 12 percent in viewers and 15 percent in the demo from its midseason premiere the previous week.”

The report notes that the show’s previous low in viewers was 4.71 million way back in November 2010, for the show’s second episode. “Its worst 18-49 performance before Sunday came earlier in season nine, with a 1.8 for the Nov. 18, 2018, episode,” THR adds.

The story also reports: “The series, while still the top-ranked cable show (sports excluded) across the board, has taken a hard ratings fall over its past two seasons. Same-day 18-49 ratings for season nine are down 40 percent versus season eight; go back another year to season seven and the decline is more than 60 percent. Total viewership has fallen by more than half.”

The numbers for Sunday’s show are expected to grow by 60% or more with one week of delayed viewing, but that would still leave them well below numbers from past seasons.

THR adds: “The NBA All-Star Game was also down year to year. It averaged 6.8 million viewers on TNT (5.77 million) and TBS (1.03 million), an 11 percent drop from the 2018 game.”

One Comment

  1. Are you sure it was the NBA All Star “event”?
    I thought I was watching Soul Train.

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