FX CEO John Landgraf offered his own version of the numbers Netflix has been pulling in for some of its hot series. The Hollywood Reporter’s Live Feed reports that after Netflix went public with estimates of around 40 million households in the first four weeks for both “You” and “Sex Education,” Landgraf said those numbers aren’t even close.
Commenting this week at his semiannual state of the union, Landgraf noted that Silicon Valley tradition is to measure video starts, not average audience. He’s quoted by THR saying the streamer’s claim about “You” is “not a remotely accurate representation of a longform program performance.”
THR adds: “Instead, based on episode consumption, Landgraf cited Nielsen data that implied the real audience for ‘You’ is one-fifth of what Netflix said.”
Said Landgraf: “An average audience of 8 million viewers is good, but it’s not as good as 40 million, which would make you the number one show on television.”
Landgraf suggested the numbers for “Sex Education” are off by even more. “Through two weeks, Landgraf said the true audience for the show was only 3.1 million viewers,” THR reports.