One of the most ambitious television development efforts around is taking place at a toy company. Mattel, which sees itself in the children’s entertainment business and has been focusing lately on the “entertainment” part, announced a development slate of 22 animated and live-action TV programs, according to The Hollywood Reporter’s Heat Vision.
The projects, based on Mattel’s brands and franchises, are being made for multi-platform distribution.
“The move comes in the wake of Mattel’s hiring of Adam Bonnett, a 21-year Disney Channel veteran behind ‘Hannah Montana,’ ‘Descendants’ and ‘Kim Possible,’ as executive producer of Mattel Television,” THR reports. “And it happens as the 2019 American International Toy Fair gets under way in New York beginning Friday.”
Mattel did not provide specific titles or brands, but noted that the projects cover a range of genres such as action-adventure, humor, game shows and music. The company’s top toy brands include Barbie, Hot Wheels and Masters of the Universe.