TV Series Gets Its Own Beer

Feb 26, 2019  •  Post A Comment

One of the most popular shows on television now has its own beer, with the announcement today from HBO and Brewery Ommegang of “For the Throne.” The beer will be launched nationwide at the beginning of April in celebration of the April 14 return of “Game of Thrones.”

The release of the beer comes as part of a multiyear, “multi-beer” partnership between Ommegang and HBO Licensing & Retail.

“Winter is here, the wall has fallen, and the final battle for Westeros is under way,” said Brewery Ommegang President Doug Campbell. “With this offering, we have bent the traditional boundaries of beer-making, co-fermenting traditional ingredients with juices normally destined for fine wines, going to great lengths to create a truly unique, special beer. This style of beer, often called a ‘oenobeer,’ is a rapidly expanding area of study for us. For the Throne is our first co-fermentation beer of 2019, and the only one we’ve launched under the ‘Game of Thrones’ banner.”

Click here for more details about the beer.

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