At an event Monday at its headquarters in Cupertino, Calif., Apple laid out plans for a number of high-profile initiatives, notably its news subscription service Apple News Plus, a new credit card and a video service that the AP reports could compete with Netflix Amazon and cable television itself.
“The news service costs $10 a month and includes roughly 300 magazines and a handful of major newspapers, including The Wall Street Journal and the Los Angeles Times,” the AP reports. “Missing from the announcement were other major newspaper publishers, who have reportedly been wary of Apple’s terms. Apple says advertisers won’t track readers inside the app. That distinguishes it from Facebook and Google, the other major online news hubs.”
Apple also announced plans to launch a MasterCard credit card called Apple Card. “It will integrate Apple Maps to show users where they spend money, but at the same time, Apple says it won’t know where you spend,” the AP notes.
The report adds: “Apple’s new video service is expected to have original TV shows and movies that reportedly cost it more than $1 billion — far less than Netflix and HBO spend every year.”
The AP notes that as part of its move into content, Apple hired two veteran Sony TV executives, Jamie Erlicht and Zack Van Amburg, in 2017. “They have reportedly signed up stars such as Oprah Winfrey, Steven Spielberg and Jennifer Aniston,” the report notes.