Variety, YouTube

CBS Has a Huge Asking Price for 30-Second Spots in an Upcoming Broadcast — and It’s Not Even a Sports Event

Mar 19, 2019  •  Post A Comment

The astronomical asking price for commercial spots in an upcoming prime-time broadcast on CBS is reportedly between $1.2 million and $1.5 million for 30 seconds. Variety reports that the network is seeking to take in that much for the series finale of its wildly popular comedy “The Big Bang Theory.”

The finale is scheduled to air May 16.

“Those figures would represent a price approximately five to six times higher than the average cost to run an ad in the show this season,” Variety reports, adding: “The prices are astronomical in the current market, and suggest CBS is confident in the power of the series’ denouement to attract a sizable crowd at a time when doing so has become more complex, thanks to viewer migration to streaming services and video-on-demand.”

Overseen by Chuck Lorre, the Warner Bros.-produced sitcom stars Jim Parsons, Johnny Galecki and Kaley Cuoco. The show is currently in its 12th season.

“The average cost for a 30-second ad in “Big Bang” for the current season hovers around $258,500, according to estimates from four media buyers,” Variety notes. “At $1.5 million, the price for a 30-second spot in the series finale would represent a 480% premium over current-season ad costs.”

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