“Google and the McClatchy publishing company say they will work together on an experiment launching three digital-only outlets to provide local news in U.S. communities that are currently news ‘deserts,’” reports David Bauder for the Associated Press.
The story adds, “Besides providing news to the three communities, which the companies haven’t named yet, the idea is to test business approaches that could revive local journalism.”
Google will put up the money for the project.
In a blog posted on Tuesday, Craig Forman, McClatchy’s president and CEO, writes:
“Our objective at McClatchy is to explore new models for independent local news and information. Google’s objective is to test the business models and operational aspects necessary to succeed in local news. Ultimately, those findings may lead to Google expanding its tools and services to enable other companies to do similar work.”