NBC will be the latest TV news organization to enter the increasingly crowded streaming video news field when it launches NBC News Now in May.
Variety reports that the free ad-supported news service will transmit via broadband and will be free to anyone.
“The service, which has been known as NBC News Signal and has been available in less obvious fashion in recent months as NBC News experimented with programming, will launch at the beginning of May,” Variety reports.
NBC News President Noah Oppenheim is quoted saying during an event at the SXSW Festival in Austin, Texas: “It will be something you can access on Apple TV or Roku or any of those other boxes. We are going to launch with 8 hours of programming, including live updates at the top of every hour, and when breaking news mandates, we’ll go up live as well. So for folks who don’t have a traditional cable subscription it will be a great way to access the reporting of NBC News.”
The report notes that many of the country’s mainstream TV news operations have been building streaming-video hubs. Fox News Channel launched the subscription-based Fox Nation last year, CBS News launched CBSN in 2014, and ABC has ABC News Live, while CNN has begun offering live feeds of key moments from its coverage and also operates Great Big Story, aimed at a younger demographic.