Subscriber Losses Nearly Doubled Last Year as Cord Cutting Accelerated

Mar 6, 2019  •  Post A Comment

“The pace of cord cutting accelerated in 2018, with the largest pay-TV providers shedding about 2.9 million video subscribers, nearly double the 1.5 million subscriber losses in 2017, according to the latest study by Leichtman Research Group,” Deadline reports.

The report notes that the researcher, which tracks providers covering about 95% of the U.S. market, found that gains from virtual MVPD services — aka “skinny bundles” — are not making up for the steep losses in conventional subscribers.

“That indicates that a growing number of viewers are doing without pay TV altogether, presumably in favor of lower-cost subscription services like Netflix, Hulu or Amazon Prime Video,” Deadline reports, adding: “Satellite distributors DirecTV and Dish Network suffered the bulk of the losses, a collective 2.36 million in 2018, up from 1.55 million in 2017.”

According to Bruce Leichtman, president and principal analyst for Leichtman Research Group, net pay-TV losses since the peak year of 2012 have totaled about 10 million, with some of that decline offset by growth in Internet-delivered “skinny” TV packages such as DirecTV Now and Sling TV.

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