Under a broad content distribution agreement, consumers will be able to fully cut the cable cord and receive Viacom’s networks through T-Mobile’s over-the-top wireless TV packages, Variety reports.
“Under the multiyear deal announced Wednesday, Viacom’s portfolio of networks including MTV, Nickelodeon, Comedy Central, BET, and Paramount will become part of T-Mobile’s new mobile video services slated to debut later this year. The pact encompasses both live linear feeds of Viacom channels and a range of on-demand content,” Variety reports, noting that the companies declined to disclose specific terms.
In a statement, John Legere, CEO of T-Mobile, said: “Viacom represents the best of the best, most-popular brands on cable, so they are an amazing partner for us!”
Variety adds: “Viacom is the first TV partner T-Mobile has announced for its forthcoming OTT push. In late 2017, T-Mobile acquired over-the-top TV startup Layer3 TV for about $325 million. With the Layer3 team and technology, the carrier has been building what it has touted as its ‘first wave of home and mobile TV offerings’ — which originally T-Mobile had planned to debut by the end of 2018.”
Details such as pricing, packaging and the timing of the launch have not been announced.