YouTube just implemented a hefty price hike for its YouTube TV subscription service, pumping up the monthly subscription rate to $49.99 a month, a $10 increase. For members who are billed through Apple, the price is $54.99.
The Google-owned company announced the price hikes in a blog post. The increases take effect today, April 10.
The service also added eight Discovery channels: Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel and MotorTrend.
OWN: Oprah Winfrey Network will be added later this year. Additionally, Epix is now available for an additional charge.
“This means that you’ll be able to follow along on the adventures of Sig Hansen and Captain Keith Colburn on ‘Deadliest Catch,’ watch as Drew and Jonathan Scott create dream homes on ‘Property Brothers,’ and celebrate as Randy Fenoli and the Kleinfeld crew help brides in ‘Say Yes to the Dress,'” YouTube said in its announcement. “Add Epix to watch Max Easton and his team at MI6 as they look to save the world on ‘Deep State,’ or catch up on the earlier exploits of another British agent in ‘Moonraker.'”
The announcement notes that YouTube TV now includes more than 70 networks, six accounts per household (each with its own unique recommendations and cloud DVR with no storage space limits), and three concurrent streams, all for the base price.
“We also provide complete local affiliate coverage, with local feeds from all of the four largest broadcasters in over 90% of the markets where YouTube TV is available, and three of four stations in all the rest,” the announcement adds. “And you can watch YouTube TV on any screen — mobile devices, tablets, computers and TVs.”
YouTube also says it will continue to expand the list of supported devices.
Existing subscribers will see the changes reflected in their billing cycle after May 13.