“Lionsgate’s Debmar-Mercury is moving from its longtime national syndication advertising partner Twentieth Television to CBS Television Distribution Media Sales for its first-run programming,” Deadline reports. “Under the multi-year deal, CTD has added all current and future Debmar-Mercury product — including ‘The Wendy Williams Show,’ Steve Harvey-hosted ‘Family Feud’ (produced by Fremantle) and ‘Caught in Providence’ — to its existing 11-show media sales slate.”
Karen Bonck, Senior VP, branded partnerships for Debmar-Mercury, will work closely with CTD on advertiser integrations for current and new series produced and distributed by Debmar-Mercury, the report notes.
In a joint statement, Debmar-Mercury Co-Presidents Ira Bernstein and Mort Marcus said: “We look forward to having a long, productive relationship with Scott Trupchak and his great media sales team at CTD. We believe partnering with the top syndicator in the business positions our shows best to thrive. We will be eternally grateful to the teams at Twentieth and Fox Television Stations, which over our many years together put us well on our way to achieving the true value of our product in the national barter marketplace.”