Discovery Channel, the flagship network of Discovery Inc, is launching a global rebrand today, April 1, 2019. The US-based network is launching a campaign with the tagline “The World is Ours.”
The new package will roll out to Discovery networks worldwide, establishing a unified look for Discovery around the globe.
“Discovery’s global rebrand celebrates the legacy of our brand while refreshing it for the future. It was important for us to remind our fans who we are at our core while extending it out to the next generation,” said Lara Richardson, Group EVP of Marketing for Discovery and Science. “The World is Ours. This tagline represents what Discovery has always stood for and continues to be the driving inspiration for our future. The campaign consists not only of a new unified global logo and graphics package, but a brand spot featuring the breadth of the talent across the network.”
Added Peter McKeon, Creative Director/Director of AV Squad: “We wanted to capture Discovery’s unique talent in the midst of their real-life environments, and to also have them blend seamlessly together for a celebratory single message. By incorporating the catchy song ‘Hooked on a Feeling,’ and by occasionally breaking the 4th wall, we were able to convey a fun, united and cohesive message: The World Is Ours.”
The announcement also notes: “Discovery is more than a linear channel — it is a digital platform, social media hub, streaming service, product distributer, experience provider. It is a lifestyle, a motivation, a mindset. For decades, Discovery has built genres that have defied expectation and defined reality. It has allowed audiences around the world to fall in love with our planet and the people, places and stories that make it home.”
Click here for more about the rebrand.