NBC is tinkering with its prime-time lineup, switching the time slots of two shows airing on Tuesday nights. For the next five weeks, “The Village” will air at 8 p.m. and “The Voice” will move to 9 p.m.
The new schedule kicks off April 23 and concludes May 21.
The network also noted that the new season of “America’s Got Talent” premieres Tuesday, May 28 (8-10 p.m.), followed by the series premiere of “Songland” (10-11 p.m.).
NBC explained that “The Village” is more time-shifted than “The Voice,” and with HUT levels down at 8 p.m., many viewers will watch the show on a delayed basis. “The Voice” will now be a tentpole show at 9 p.m. touching on both the 8 and 10 p.m. shows, the network added.
“In ‘live plus seven day’ Nielsens, the Tuesday edition of ‘The Voice’ is averaging a 2.1 rating and 10.9 million viewers overall, with the 18-49 rating growing to a 2.9 after 35 days of linear and projected digital viewership,” NBC said. “The show is gaining momentum on nonlinear platforms, with the spring cycle’s ‘blind audition’ episodes topping the fall cycle’s blind auditions in L+7+digital figures for the first time since that data stream was initiated during the 2014-15 season.”
The network also said “The Village” is growing by 71% going from “live plus same day” Nielsens to L+7, from a 0.7 to a 1.2, and by 2.4 million persons in total viewers, from 4.2 million to 6.6 million.