A married couple who are familiar faces on television will be getting their own network. CNN reports that Chip and Joanna Gaines, known for their home makeovers on the “Fixer Upper” franchise on HGTV, will launch their own cable channel in summer 2020.
The still unnamed network will take over the space currently occupied by the DIY Network, CNN reports, citing Discovery. The channel is part of the launch of a new multiplatform media company to be overseen by the couple. The plan also includes a new subscription streaming service.
DIY reportedly reaches 52 million U.S. homes.
In a joint statement, Chip and Joanna Gaines said: “Our intention with this network is to create and curate content that inspires, encourages, and helps to build bridges across our communities. We want honest, authentic programming that brings families together.”
The couple will serve as chief creative officers, with HGTV President Allison Page to become president of the new joint venture.
“Programming for the new network is currently in development, but Discovery said topics will include community, home, garden, food, wellness, entrepreneurialism and design,” CNN notes. “The entire library of ‘Fixer Upper’ will also be featured on the channel.”