“TruTV has laid off most of its programming and marketing staffers as oversight of the WarnerMedia cabler is consolidated into the broader Turner entertainment group,” Variety reports. “TruTV on Tuesday morning informed a few dozen staffers — said to be less than 50 — in New York and Atlanta that they would receive severance buyouts.”
The report notes that TruTV operations were absorbed this month under Kevin Reilly, WarnerMedia’s president of TBS, TNT and truTV and chief content officer of WarnerMedia Direct-to-Consumer.
“TruTV president Chris Linn exited earlier this month after six years in the job,” Variety notes. “He was followed closely by programming chief Marissa Ronca and marketing/digital chief Puja Vohra. TruTV programming oversight is expected to fall under Brett Weitz, who also oversees TNT and TBS.”
Variety adds: “TruTV has tried to remodel itself during the past decade as a haven for both broad unscripted comedy and the visions of edgy and offbeat auteurs. But it is still a prime example of the kind of narrowly targeted linear cable brand that is struggling to survive in a world of ever-expanding content options and slimming traditional pay TV bundles.”
Click on the link above to Variety to read Reilly’s memo today to TruTV staffers about the restructuring.