“As it tries to become a known player in the emerging sports-betting TV space, NBC is turning to a longtime wagering staple for its next venture: the Kentucky Derby,” The New York Post reports. “For this weekend, NBC is adding an online betting program that will appear on its website, NBCSports.com, and its app.”
The report notes that the move by NBC is a preview of where sports on television is headed.
“With seven states having legalized gambling, NBC Sports has added the 30-minute show ‘NBC Sports Bet: Derby Special’ at 5 p.m. on Saturday as a digital companion to its regular TV coverage,” The Post reports.
Dan Pozner, NBC’s director of sports betting content, is quoted telling the publication: “We want to become a known destination and a known player in the space in 2019, for sure.”
“What Pozner and other networks are trying to do is figure out the future of TV,” The Post adds. “Fox Sports has its own daily afternoon talk show with ‘Lock It In,’ as does ESPNews with ‘Daily Wager.’”
The report notes that NBC has launched “Pick ‘Em” games for its Premier League and golf coverage, and has experimented on the regional level with betting-focused alternative broadcasts for the Washington Wizards and the Philadelphia 76ers.